When you're really tired of being single, online dating is fun for approximately a day and a half.
But despite these numbers, it’s unclear if online dating is any more effective than, or really any different from, meeting someone offline.
I was talking to a group of my girlfriends the other day and the topic of dating came up. No, neither had entered into a relationship and was now deleting their apps because their exclusive relationship required it, but rather, they were deleting their apps because they were talking to too many men, going on too many uneventful first dates, sending out too many messages only to receive radio silence, and getting too many “Sups” from uninspired suitors.
These women were deleting their dating apps because they were tired.
Online dating is "an incredibly unsatisfying experience," says Duke behavioral economics professor Dan Ariely, the author of "Predictably Irrational." In fact, his research has found that each date you set up using online services requires an average of six hours of searching for people and emailing with them.
"I mean, imagine that you basically had to drive six hours, three hours each way to have coffee with somebody, and, you know, coffee usually ends up with just coffee." Part of the problem, according to Ariely, is the search criteria that dating sites use.